08.30 Coffee & Registration

9:00 Chair's Opening Remarks
Daniel Kreeger, Executive Director, Association of Climate Change Officers

Keynote Session

09.10 Why systemic stakeholder engagement drives successful sustainability strategies
Ken Marino, Vice President of Supply Chain, Benjamin Moore

09:35 Case Study: Supporting business objectives by identifying and prioritising stakeholders
Alex McIntosh, Director of Corporate Citizenship, Nestle Waters

10.00 Panel: Stakeholders on sustainability engagement
A diverse group of stakeholders will discuss where companies succeed and fail when it comes to engagement on sustainability issues.

• What do stakeholders expect from sustainable companies - defining sustainability from a stakeholder perspective?
• How do stakeholders want to be engaged - where do companies get this wrong?
• The opportunities and pitfalls of stakeholder relationships
• Developing courageous engagement for long-term sustainability strategies
• Involving non-traditional sources in corporate strategy - even at the development stage

Chair: Michael Sadowski, Director, Client Services, SustainAbility, Inc
Timothy Smith, Senior Vice President, Environmental, Social and Governance Group, Walden Asset Management
Ken Marino, Vice President of Supply Chain, Benjamin Moore
Dan Miner, Chair, Sierra Club NYC
Alex McIntosh, Director of Corporate Citizenship, Nestle Waters

10:40 Networking Break

11.10 Joint Case Study: Carbon Labelling: Product Sustainability Engagement
Scott Kaufman, US Project Manager, The Carbon Trust and David Walker, Director of Environmental Sustainability at PepsiCo International

11.35 Case Study: Building a Sustainability Legacy
Alan Leibowitz, Director of Environment, Health, Safety and Security, ITT

12.00 Networking Lunch

1.00 Panel: Developing a cohesive stakeholder sustainability strategy

• Once you've identified key stakeholders - how can you develop a unified engagement plan?
• What are the most effective ways to connect with various groups on sustainability?
• How can use outside partnerships and collaborations to build your sustainability credentials?
• How can stakeholders contribute to corporate sustainability initiatives?
• What is the true measure of successful stakeholder sustainability engagement?

Chair: David Refkin, President, GreenPath Sustainability Contacts
Scott Kaufman, US Project Manager, The Carbon Trust
Alan Leibowitz, Director of Environment, Health, Safety and Security, ITT
Jon Guice, Managing Director, Research, AltaTerra Research Network
David Walker, Director of Environmental Sustainability at PepsiCo International

1.40 The Gort Cloud - how transparency, trust and honest communication with stakeholders can benefit sustainable companies
Richard Seireeni, Author, The Gort Cloud, The Brand Architect Group

2.05 Networking Break
Book Signing with Richard Seireeni, Author, The Gort Cloud, The Brand Architect Group

Session: Social Media and sustainability engagement

2.35 Why social media is increasingly important for corporate sustainability engagement
How is web 2.0 and social media tools such as blogs, Twitter, Meet-up, Linked-In changing the way companies engage with stakeholders on sustainability
Rob Reed, CEO and Founder, Max Gladwell and VP of Marketing, Zumbox

3.00 Case study: Using social media to engage stakeholders
Alex Hahn, CSR Communications Manger, Sprint

3.25 Case study: Digital sustainability collaboration
Marty Etzel, Vice President of Sustainability Solutions, SAP

3.50 Panel: Social media and sustainability engagement

• How can companies use new digital social media to accelerate sustainability?
• What internal resources and investment is needed for a successful social media campaign?
• What are the most influential social media channels for sustainability engagement?
• How can you build sustainability credibility this way and avoid being labeled as greenwash?
• How can this type of stakeholder engagement backfire - what are the risks?
• How can you measure the success of social media strategies on green issues?

Chair: David Witzel, Director, Innovation Exchange, Environmental Defense Fund
Rob Reed, CEO and Founder, Max Gladwell and VP of Marketing, Zumbox
Alex Hahn, CSR Communications Manger, Sprint
Marty Etzel, Vice President of Sustainability Solutions, SAP
Richard Seireeni, Author, The Gort Cloud, The Brand Architect Group
Martin Chilcott, Chairman and CEO, 2degrees

08.30 Coffee & Registration

Chair: Daniel Kreeger, Executive Director, Association of Climate Change Officers

9:00 Sustainable Investing: Future Trends
Cary Krosinsky, Vice President, Trucost Plc

Session: Consumer engagement

9:20 Panel: Engaging consumers on sustainability

• What are the top 10 sustainability issues concerning consumers?
• Why do some green products and services fail to engage the consumer?
• How can you build sustainability credibility with consumers?
• What are some common misperceptions consumers have about sustainability?
• What channels and innovative marketing techniques work best with this audience?
• Are eco-labels necessary - or confusing?
• How can you measure the success of this type of consumer engagement?

Chair: Wood Turner, Executive Director, Climate Counts
Paul Polizzotto, Founder and CEO, EcoMedia
Ed Klein, VP of Environmental Affairs, TetraPak
Chet Chaffee, Vice President, SCS

10.20 Networking Break

Session: NGO and activist engagement

11.00 Engaging hard-to-reach and reluctant groups
From grass roots activists to consumers, this panel will look at how companies can establish productive dialogues with hard-to-reach or reluctant stakeholders. Looking at both sides of the dialogue this session will hear first hand from sustainability activist groups to get their views to better inform your strategy.

• How can you convince these groups of your credibility?
• How do you prove your engagement efforts are not simply PR stunts?
• What steps can companies take to build constructive relationships with activist groups?
• How can companies bridge the gap from cynicism to trust?
• Can you get activists and consumers to take your sustainability story seriously - particularly if the trust has been lost?

Chair: Erik Wohlgemuth, director, Future500
Jonathan Nickerson, Sustainability Program Manager, Ecology and Environment, Inc.
David Levine, Director of Sustainable Economies, Environmental Health Fund (EHF)
Dave Rapaport, Sr. Director, Corporate Consciousness, Seventh Generation
Amy Larkin, Solutions Director, Greenpeace

Session: Internal sustainability engagement

11.40 Case Study: Getting Employees on Board with Green Transportation
Christopher Colla, Director, Electronics Corporation

12.05 Panel: Using employee engagement to build innovative sustainability initiatives

• What type of sustainability messages and campaigns resonate most with employees?
• What is the best way to capitalize on employees' energy and ideas for sustainability?
• What are some good examples of employee-lead sustainability initiatives?
• How do employees measure their company's environmental credentials?
• What are the benefits of engaging your workforce on these issues - recruitment, retention, motivation, etc.?
• Are there any drawbacks from this type of engagement - what could go wrong?

Chair: Pete Atkin, Senior Associate, GreenOrder
Christopher Colla, Director, Electronics Corporation
Daniel Kreeger, Executive Director, Association of Climate Change Officers
Zulfi Kureshi, Senior Manager, Human Capital, Deloitte Consulting LLP
Debra Berman, Managing Director, Justmeans

12.40 Networking Lunch

1.40 Building sustainability credibility through innovative stakeholder engagement
Dave Rapaport, Sr. Director, Corporate Consciousness, Seventh Generation

Session: Community engagement

2.05 Engaging Stakeholders on Sustainable Energy Strategies
Dorothy Schnure, Manager, Corporate Communications, Green Mountain Power

2.30 Panel: Finding sustainability solutions through community engagement

• What are the key sustainability issues companies need to engage with communities on?
• What is the best way to begin a dialogue with community groups on sustainability?
• How can companies work with communities to avoid conflicts around environmental issues?
• How can you benchmark sustainable community engagement?
• What do communities expect from environmentally conscious companies?

Chair: Jennifer Peckman, Consultant, Corporate Citizenship
Corinna Kester, Associate to The Environment Council, Program Manager, The Stakeholder Score
Pete Atkin, Senior Associate, GreenOrder
Paul Polizzotto, Founder and CEO, EcoMedia

3:00 Chair's Closing Remarks

3:10 Coffee & Refreshments

3:30 Conference Close